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Coca-Cola
Brand: Coca-Cola, Diet Coke, Coke Zero
Project: FIFA World Cup 2010 INSTANT WIN
Product Supplied: On Pack Promotional
Base Packaging Substrate: Can Multi-Pack Layer Pad
Delivery System: Off Site – Visy Cartons |
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Brief Overview:
A specialized inkjet coder and software control system was installed during the Folding & Gluing production process of the carton. Under normal machine speeds seeded instant win messages were randomly printed on the cartons inner layer for consumers to win branded soccer (football) balls.
All prize winners were seeded to the customers instruction on actual number of winners. |
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