CASE STUDIES
NestleConfectionary
Brand: Kit Kat, Allens, Smarties, Milo, Milky Bar
Project:You Win $50
Product Supplied:On Pack Promotional
Base Packaging Substrate:Printed Packaging
Film & Cartons
Delivery System:Off Site – Carter Holt Harvey,
Detmold, Amcor & Aperio Finewrap
BriefOverview:
Across 4 sites and over 20 SKU’s Instant Win messages were printed for this annual multi-brand promotion. Multi-Up Inkjet Coders and Software controllers were integrated into Printing Presses, Slitters and Carton Folder/Gluers to randomly print messages communicating a $50 Instant Win to consumers on opening their confectionery product.
 
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